Business communication in consulting and Personal Branding

 

Everyone was excited because it was a Mandi sir's class. It was a great moments spend with Mr. Nikhil Kulkarni Sir by a virtual platform of NITIE and class of business communication. Nikhil Kulkarni is an alumnus of NITIE Mumbai and co-founder and director of Darwin travel tech, a holiday trip advisor. He used to work for KPMG , After that he decided to play entrepreneurial role by starting their travel website named http://tripdarwin.com.

The season is focus on two things :

            1.    Business communication in consulting

            2.     Personal Branding   

1.    Business communication in consulting

Consultancy is all about 80 % Communication, 15% relationship and 5% research.

Consultants must be able to communicate their ideas to clients effectively to make their services worthwhile. Communication skills can be just as important to consultants as technical expertise.

Excel, word and PowerPoint is best buddies of any consultant. Which can help to making Proposal, Reports, Executive Briefing, Detailed Project Report. This tool plays a key role in accelerating career growth.

To structure the Content we can use Pyramid principle: which have 3 Steps,

    1. Introduction of problem

    2. Divide the problem

    3. Conclusion

We should be mindful of what is the objective of the work, who is the intended audience, have we covered the problem exhaustively and have we provided the solutions to all the problems ?

2.   Personal Branding

Why it is important to have a personal brand and how to build it. The truth is that a brand is anything, from your name, to your tone of voice, your reputation, your manifesto, the symbols you use, and so much more – that separate you from the crowd. Your brand is what makes you unique – it’s the thing that ensures you’ll always be valuable, no matter how many other companies try to copy your ideas, or products.

Blogs, YouTube channels, Twitter and Instagram posts is a best tool that available at this era for develop personal branding.

After a little bit of research and brainstorming, you should be ready to design your own persona for your brand. Like business personas, your personal brand persona will help you to understand and even market the unique elements of your brand.

Your personal brand, just like your professional brand, is the result of thousands of choices. Everyone you meet forms opinions about you, and if you’re not actively shaping your brand, then you’re leaving those opinions to chance.